The name "Emma Tupa" hand written in script.

Talented, dynamic, and thoughtful marketing leader.

Emma has 10+ years experience in martech, health benefits, and the blockchain & digital asset industries across fast-growing startups and corporate environments.

Emma lives in North Carolina with her husband and their maltipoo, Finn.

Golfer, runner, foodie with an affection for historic homes and indie-pop.

Emma lives in North Carolina with her husband and their maltipoo, Finn.

Golfer, runner, foodie with an affection for historic homes and indie-pop.

Navigator of the complex.

Proven ability to deliver successful marketing campaigns while navigating highly regulated and nuanced industries.

Savvy prioritizer.

Agnostic of company size and available marketing resources, Emma is capable of ruthless prioritization to deliver the highest-impact results.

Talent connector.

Access a highly skilled network of marketing & design partners across web, video, events, paid, content development, and more.

Strategist & executor.

With a background in copywriting, product marketing, events and more, Emma is able to both plan and execute a marketing strategy.

Located on the East Coast, Emma partners with companies throughout the US and UK.

“She brings confidence, expertise and a collaborative approach wherever she goes.”

Located on the East Coast, Emma is available to work for companies located in the US and throughout the UK.

Real

01

Led the product marketing strategy for PayPal USD, growing the asset from $0 to $1 billion in just over one year.

02

Built a product marketing function from 0-1 within the health benefits division at WEX (NYSE: WEX).

03

Launched nearly 30 product marketing campaigns for CoSchedule, a leading marketing & content platform.

04

Executed product presence at the largest events in crypto & financial services including Money 20/20 and Singapore Fintech Festival.

05

In less than one year, delivered 10+ events and 20+ press announcements for PayPal USD, PayPal’s stablecoin design for payments and ecommerce.

06

Successfully prepped executives for external speaking engagements, including events like a live AMA with over 6000 attendees.

“I saw her navigate complexity with intention and poise.”

Experience  successfully launching nascent products, from stablecoins to social tools.

Experience successfully launching nascent products, from stablecoins to social tools.

Proven

The word "Experience" hand written in script.

INDUSTRIES

MARTECH

Marketing calendar platform for content and social scheduling, built for marketers. Consistently ranked in the Inc. 5000 during her tenure.

HEALTH BENEFITS

Benefits & payment platform built for health plans, employer, consultant, and channel partners. Inclusive of HSA, FSA, COBRA & Direct Bill, ICHRA, LSA, commuter benefits, and Medicare Advantage.

BLOCKCHAIN & DIGITAL ASSETS

Blockchain and digital asset platform built for the world’s leading financial services companies. Inclusive of stablecoins, crypto, and money movement. The future of finance.

...and more

EXPERTISE

Marketing Strategy

Product Positioning & Messaging

Competitor, Market, and Customer Analysis

Content Development

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  • White Papers

  • Blog Posts

  • Newsletters

  • Email

  • Webpages

  • Social Content

  • Sales Collateral

PR & Communications

Live & Virtual Event Execution

The ultimate leader and team player, Emma seamlessly moves projects from ideas to flawless execution.

“She consistently provided our marketing team with innovative GTM ideas.”

The ultimate leader and team player, Emma shepherds projects from ideas to flawless execution.